![]() ![]() With the rapid development of the mobile Internet, users have more diversified and convenient access to information and knowledge. A reliable survey study provided by the China Internet Network Information Center (CNNIC) found that the number of smartphone Internet subscribers in China has risen to 802 million, with 788 million of those subscribers (98.3%) connected to the Internet through mobile phones. The rise of paid Q&A platforms has supported the growth of the knowledge-sharing economy, allowing specialists from various fields to conduct online transactions using their knowledge. This research also makes practical recommendations for social Q&A platforms to strengthen the knowledge payment model. ![]() Thus, this study offers effective countermeasures for knowledge producers on social Q&A platforms to better amass their social capital. Our results fill a gap in the literature on the formation of social capital in the knowledge payment environment by showing how individual psychological dimensions affect cognitive and structural capital differently. The results show that the three dimensions of individual psychology are not all positively correlated with cognitive and structural capital. Our research was conducted in two steps: a qualitative study to find these factors and a research model based on a quantitative study for testing the hypothesis. Based on the personal psychological dimensions of users and social capital theory, this paper aims to study the behavior mechanisms of knowledge payment users and examine the significant factors affecting user payment. As an online knowledge-sharing channel, the socialized question and answer (Q&A) platform provides important support services for knowledge payment. ![]() Methods for obtaining valuable knowledge from the vast amount of mixed-quality information have become a top priority for knowledge demanders. ![]()
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